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FTC Marketing Regulation in the Green Energy Sector

Jeudi 2 décembre 2010 07:00-08:30
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Organisateur : EUCI

Following much anticipation, the Federal Trade Commission (FTC) proposed its new Guides for the Use of Environmental Marketing Claims this month — the so-called "Green Guides." The agency historically has focused its efforts on consumer products, from coffee filters to bamboo-based rayon fabric, prosecuting companies that engage in deceptive "greenwashing." However, the proposed Green Guides address a new sector of the economy : renewable energy. Under the new guides, the FTC aims to define deceptive advertising relating to the sale and use of renewable energy certificates and carbon offsets. For the first time, FTC’s Green Guides will lay out the framework for leveling deceptive marketing claims in the clean energy sector. And while the Green Guides do not have the force of law, they provide a road map for other stakeholders looking to police green-energy marketing claims, including consumers, competitors, and state attorneys general. In this program, participants will learn about the scope of the new FTC Green Guides, their application to the renewable energy industry, and what companies can do to avoid costly litigation and the accusation of "greenwashing" carbon offset and renewable energy marketing claims.

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